8 eCommerce Trends to Boost your Sales in 2023

The digital transformation that was already taking place around the world, but which dramatically accelerated during the pandemic, will be further deepened in 2023. Different changes will impact the way products and services are marketed with the objective of providing disruptive experiences. 

By 2023, the focus will be on providing new customer experiences, data security and the implementation of new technologies based on artificial intelligence. In addition, retailers will need to develop a robust strategy that will enable them to grow revenue with new operating models that emphasize sustainability.

Over the next few years, many people are expected to continue shopping from the comfort of their homes. However, in a changing and constantly evolving sector, it is key to keep up to date with the latest trends in order to strengthen your business.

If you have a store, in this article we will have an in-depth look at 8 eCommerce trends to boost your sales in 2023. 

1- More than a passing fad but affected by inflation and the war

The adoption of eCommerce as a common shopping method has experienced continuous growth as a result of the pandemic. Many businesses had to be digitized to respond to limited access to physical stores and the urgent need of people to provide themselves with goods. 

With the return to normality, the fear that online sales would stagnate or decline was a latent threat among merchants. Fortunately, none of this happened and eCommerce ended up being consolidated in the economy and in society.

Specialists expect the industry to remain relevant throughout 2023, even though it will be a year in which the economy may be affected by the economic crisis and geopolitical conflicts. Therefore, investment will be maintained in different areas with the aim of shoring up the industry. 

The crisis that is being experienced around the world will also affect prices, which will make consumers willing to spend, albeit in a more modest and cautious way. For merchants, this presents a double challenge. 

On the one hand, they should pay more attention to prices and provide all the information necessary for the consumer to make the purchase. On the other hand, it will be key that they provide a simple and transparent return process to promote trust and security in customers.

2- Experience is King

The eCommerce trends for 2023 indicate that offering a personalized experience is no longer an option. This year, personalization is expected to play a much more important role, given that consumers are more demanding and demand a shopping experience that is as personalized as possible.

As more and more businesses decide to have an online presence, providing a personalized experience is the best way to stand out in a sea of competitors. As a retailer, the ideal is to anticipate and meet customer expectations. 

In this sense, customer information collected through AI can help you adapt your business's eCommerce experience to each individual customer. This data can become a real gold mine if used wisely.

The data arises from the past behavior of users within the site, these can be different actions that range from searches, purchase history or personal information, among others. With this information, merchants will be able to display content, product recommendations and offers based on customer needs.

It is expected that over the next few years, many businesses will take advantage of this data to see where and how they can improve their customer experience. 

3- Welcome to the era of Omnichannel

By 2023, more and more users will want to interact with brands through different channels to obtain their products. Omnichannel is the ability of businesses to offer an integrated and consistent customer experience across different channels. 

Nowadays it is not enough to cover a single channel to communicate with a customer. During the purchase process, users use different channels and devices, and sometimes simultaneously. 

A user can establish a first contact from an advertisement on social networks, followed by a second point of contact through a Whatsapp message to finish with the purchase on the website or in the physical store. Omnichannel enables businesses to connect physical and digital stores, making it possible for the online channel to serve as a nexus for sales in the offline channel.  

To promote omnichannel, it is essential to offer an integrated and consistent customer experience through the different channels to interact with the company. Only when all channels and touchpoints are managed in an integrated way can it be said that it is an omnichannel strategy.

Although outlining an omnichannel strategy is not easy, it is expected that more and more online stores will turn to this model to benefit from the following advantages:

  • Increase in sales.
  • Increase in loyalty.
  • Increased customer lifecycle value.
  • Increased profitability.
  • Reduction of costs. 

To be able to carry out an omnichannel strategy, it is important that your business has a presence on different channels and that you offer the possibility of buying through various online and physical points of sale.

4- Sustainability: a Challenge for Brands

Another major challenge for merchants in 2023 will be the use of technology with a vision of sustainability, care for the environment and an efficient use of resources. In this scenario, the adoption of social responsibility will be essential to adapt our product to the new needs of the market.

More and more people are concerned and aware of caring for the environment, so they expect companies to adopt more sustainable practices. As merchants, it will be key to align the values of our business with those of consumers. 

The transition of your company to a greener model will help you to have a loyal customer base ready to support the positive business values of your brand

Today more than ever, there is a desire among consumers to support those companies that are capable of adopting sustainable practices. In fact, sustainable companies are getting a higher economic return compared to their competition.

5- Reinforce Security and Work on Customer Trust

The eCommerce trends for 2023 indicate that cybersecurity will be another major challenge for merchants. Therefore, ensuring the confidentiality and protection of customer data will be an urgent task if you have an online store.

One of the main barriers to online shopping is consumers' fear that the payment process will be secure. Cyber attacks have doubled since the pandemic, so it will be crucial that we have a secure store in 2023.

At this point, it will be key for merchants to integrate a reliable and secure payment gateway, and that complexity is invisible to the customer, offering them a fast and simple payment method. On the other hand, 46% of shoppers are more willing to buy from a store that offers their favorite payment method, so offering different payment methods is a determining factor when closing sales.

If you want to know more about this topic, we have written an article on the importance of security in eCommerce.

6- Buy Now Pay Later: A New Payment Method is Emerging

By 2023, it is expected that stores will continue to offer different payment methods for customers to make their purchases. While there are the more traditional payment methods such as transfers, digital wallets, debit and credit cards, a new system called Buy Now Pay Later is on the rise. 

Buy Now Pay Later is one of the most flexible and comfortable alternatives to offer customers. This mode consists of receiving the product and making the payment on a monthly basis, without the need for credit cards.

7- Incursion into AI

In the quest to continue offering an attractive and personalized shopping experience, many businesses will invest in AI applications to implement in their stores such as intelligent chatbots, search engines, voice shopping or immersive shopping experiences. 

Voice Shopping

More and more people are doing their searches by voice and this number is expected to increase. Voice Shopping is a tool that allows store users to make their purchases through voice search.

Smart Search

Users want to get in their search results what best suits their interests. By implementing an intelligent search engine, we will be demonstrating to customers not only that we can meet their needs but that we can also complement them with other products. 

If you have a store running on Adobe Commerce, we wrote an article about Live Search that might interest you.

Augmented Reality

By 2023, retailers are expected to be able to offer more attractive shopping experiences, allowing customers to interact with a large number of products and services in an immersive way.

The weakness of online businesses so far has always been the limitation of customers' ability to interact with products before purchasing them. While at one time they sought to solve this through the representation of images and videos, they could never replace the physical interaction with many products.

Thanks to technological advances, merchants will be able to provide their customers with a level of commitment that until now has been unthinkable. Augmented reality and virtual reality is a technology that allows users to test the product or have a more detailed and real view. 

The multitude of applications for AR and VR in the world of eCommerce open a window for businesses to use this technology and take the shopping experience to the next level. According to research by Statista, this market is estimated to grow above 250 billion US dollars by 2028.


The metaverse will be another technology in which merchants will begin to invest in their quest to create value propositions aimed at boosting the physical world with the virtual one. 

Although many of these platforms are still under development, it is expected that over the next few years each business will be able to create their own metaverse, a virtual environment in which users can interact and buy their favorite products. 

Thanks to this technology, merchants will be able to create innovative and immersive experiences. 

8- Incorporate Social Media Shopping

Images and detailed product descriptions aren't enough to seduce shoppers. By 2023, moving images and a greater development of Social Media Shopping are expected to become more relevant.

In this scenario, social networks should no longer be thought of only as part of the marketing strategy, but also as tools to sell their products. According to eMarketer, global social commerce sales are expected to exceed one trillion dollars in 2023 and 2 trillion by 2025. 

Networks such as Pinterest, Facebook, Instagram or Tik Tok, incorporate a technology that allows users to buy directly through them without having to leave the application. Thanks to this feature, the networks are positioned as a very attractive sales channel. 

It is estimated that a large part of the world's population frequently uses social networks to search for and buy products. So, if you have a store, you should seriously consider incorporating Social Commerce as a strategy. 

According to various studies, 78% of consumers who have a good experience with a brand on social networks are more willing to buy. Also, 77% said they are more likely to choose that brand over a competitor's brand and 72% will spend more. 


The eCommerce trends for 2023 predict a much greater transformation in the rest of the decade than in what it has undergone in recent years. The implementation of new technology, the concern for safety, the demands of the user and the care of the environment will mark the new trends that are already coming. 

It's time to start getting ready for 2023. If you are starting an online business or migrating platforms, it is important that you choose the eCommerce platform that suits your needs as this will ensure the success of your business. 

A full evaluation of the software will help you decide based on pricing, ease of use, features and functionality, and more. 

If you need a hand, do not hesitate to contact us. Our team of experts are always ready to help you.