Live Search IA Adobe Commerce

If you use Adobe Commerce as your eCommerce platform, you have probably wondered about the different services offered by Adobe that can help you provide a better user experience. In this article we will discuss everything you need to know about Adobe Commerce Live Search.

Since the pandemic, eCommerce has experienced an exponential growth, and it is expected that in the coming years its numbers will continue to grow. In this scenario, the user experience we provide becomes fundamental. 

If you are an eCommerce owner, one of the most important elements you should provide your users with is an internal search engine. Improving the search capabilities of your eCommerce store will not only improve the customer experience, but will also affect your conversion rates.

Users who enter an online store and use the search function are more likely to buy something than those who don’t use it. In addition, the search terms they enter are a treasure trove for new products. Your visitors are literally telling you what they need. 

During Adobe Summit 2021, a new search service called Live Search for Adobe Commerce was introduced. Live Search is a free search platform that enables merchants to offer their customers an AI-enhanced search experience.

This official Adobe search solution features a set of standalone packages for Adobe Commerce that replaces the standard search features. 

Below, we’ve put together the following guide with reasons why you should implement a service like Adobe Live Search.

Why Adobe Commerce Live Search? 

According to research conducted in 2020 by the Baymard Institute, there are UX issues with eCommerce search engines.  

The study conducted among the 60 most profitable eCommerce sites in the US and Europe concludes that:

  • 61% of sites require their users to search with exactly the same product type slang that the site uses.
  • 61% of sites do not support synonym search to help users navigate.
  • 46% of sites do not allow users to refine their search queries by subject matter or facet.
  • 32% of sites do not support symbols or abbreviations, causing users to miss out on perfectly relevant products.
  • 27% of sites won’t return useful results if users misspell a single character in a product title.
  • 25% of sites do not support non-product search queries such as “returns” or “order tracking”.

We must make sure that the search engine we install in our store is intelligent and able to predict what users are looking for. Most online stores have search engines that, when typing the wrong product name, do not give the desired result and are not able to interpret what the user is looking for.

This is a problem that we must anticipate, since only a very low % of the users that enter our site, will write the name of the product correctly. Here it becomes key that you make improvements in the search experience of your eCommerce since not having a good search usability will affect your sales.  

The search engine you select should be able to recognize spelling errors and synonyms. In addition, it should autocomplete searches, offer suggestions and dynamic results depending on each user. 

Having an excellent search engine does not necessarily mean endless hours of back-end work. With Adobe Commerce’s Live Search, this is much simpler to achieve.

5 features of Adobe Commerce Search 

Adobe Commerce, powered by Adobe Sensei technology, features Live Search for all your customers.

Adobe Sensei automatically filters search results for each query, so customers can easily find what they are looking for. Thanks to this feature, marketers won’t waste time manually setting rules and will allow users to get more personalized recommendations based on artificial intelligence.

This robust and highly customizable solution features a multidimensional, faceted search with synonyms and merchandising rules.

Let's explore some of the key features of Adobe Commerce Live Search:

1) Autocomplete Search

As users type their query into the search engine, Live Search responds by displaying suggested products and a thumbnail image of the top search results in a pop-up window. By clicking on the suggested product, users can go directly to the corresponding product page.

At the bottom of the pop-up window is a “View All” link that users can click to see all detailed search results on a new page.

2) Faceted Filtered Search with IA

Live Search uses AI to automatically select and intelligently display the right filters for each search query. With intelligent faceting, you save time and effort in manually setting up facets.  

Intelligent faceting is faster for users and merchants, which optimizes the overall search process. By applying filters and/or facets, users can narrow their search and find suitable products faster.

3) Merchandising Rule Creation

Adobe Commerce merchants can create a set of rules to match search results to their business objectives. In this way, merchants can configure how search results will look based on a particular search query.

Rich rules allow you to easily promote, pin or hide products. You can also implement experiences by event rules. 

Customization of merchandising rules for search queries is useful for managing inventory and sales.

To modify search results merchants can:

  • Boost products: merchants can display a particular product line higher in the search results.
  • Hide products: To give others better exposure, merchants can show particular products lower in the search results. It can also be used to hide a product that has problems with availability, quality, etc.
  • Pin products: Top selling products can be pinned to the top of the search results.

4) Synonym Management

Online shoppers can use any number of phrases or synonyms to search for products. With this feature, merchants can define related search terms so that users receive more relevant results.  

Setting up synonyms broadens the scope of search queries and sharpens the focus by incorporating words that shoppers may use that differ from catalog terms. Merchants can define two types of synonyms:

  • One-way: Helps users navigate products in one direction. For example, the merchant can define synonyms for “sportswear” to include specific items such as t-shirts, sneakers and shorts. But, if a user searches for “sneakers,” he or she will not see results for t-shirts or shorts.
  • Bidirectional: Broaden users’ search results to help them see more relevant products. This ensures that the correct products are displayed when multiple terms are used to describe them. For example, a search for “necklace” may also include results for similar terms such as chain, pendant and locket.

5) Browse By Category

This feature allows merchants to set the filters they want such as prices, brands, ratings and popularity. 

By empowering the category browsing section with Live Search, users can choose from the available filters to search for products. This will allow them to search faster and more efficiently without the need to provide a keyword.

Efficiently setting up category browsing is a great way to encourage users to spend time in your store, browsing and shopping.

Benefits of Adobe Commerce Live Search

A) Improved user experience

Most users when they enter a site do not browse, they locate the internal search engine and type the name of the product they are looking for. Through search engines, they use keywords, categories and look for relevant results that help them find the product they are looking for. 

It is necessary for your store to have a search engine that makes it easy for users to quickly and easily find the product they are looking for. 

By using a search engine, customers will be able to quickly find the products they want and you can offer them enriching suggestions to help them in their purchase decision.

B) Implement Marketing Strategies 

If the user is looking for a product that cannot be found on your site, with an internal search engine you can still close a sale.

The cross- selling is a recommendation tool that consists of offering a customer related products, substitutes or products that are complementary to the product that the customer wants to buy.

Through the search engine, you can make the user reach other products that are complementary to the original product they were looking for. In this way, you will increase the value of their orders significantly.

For more information you can read the following article we prepared on Related Products, Cross Selling & Upselling.

C) Low Bounce Rate

Placing a search engine on your site will improve the user’s navigability, so it is expected that users will spend more time browsing inside your store.

This will reduce the bounce rate % and you will also be improving your organic positioning in search engines.

Tips when implementing a search engine on your site

  • Place the search engine in a visible place: Follow the same design pattern that most online stores have. In most online stores, search engines are usually located at the top of the website. Do the same and avoid placing it in non-visible areas or hiding it in a drop-down menu.
  • Add autocomplete: Incorporate an autocomplete function to show the user different options and help him/her find the product he/she is looking for.
  • Select synonyms: Define different synonyms in your search engine so that users can find products even if they misspell or type the word incorrectly.
  • Suggest related products: Instead of limiting yourself to the product searched for by the user, you can show them products related to the search terms.
  • Avoid “no results”: If the customer is looking for a specific product that is not available in your store, instead of automatically displaying the “no results” sign, you can offer other related products that may be of interest to them.
  • Check the speed of your search engine: Your search engine should be fast enough to capture the customer’s attention. It is important that when the first words are added, results appear immediately.

CONCLUSION

If you have an online store, it is important that you keep up with the new trends and features of Adobe Commerce to be prepared and up-to-date with customer expectations. 

An improvement in the search functionality of your store will not only improve the customer experience, but you will also manage to reduce the abandonment rate and increase the number of conversions.

Adobe Commerce offers you an amazing search service at no cost that other eCommerce platforms are not able to offer you. You can use this service for free by installing the corresponding Adobe Marketplace module.

Now that you know its advantages, start providing an excellent search experience in your store with Live Search. Learn about all the benefits of Adobe Commerce.

Are you still not enjoying all the benefits Adobe Commerce has for your business? Are you on Adobe Commerce but need help with your integrations? 

Contact us and our certified team will create a custom solution for your eCommerce. Contact OH team.