Improve your Marketing Store with Adobe

Nowadays, marketing is one of the most important bases for an eCommerce since it allows you to market your products. Creating a marketing strategy isn’t an easy task, but with the Adobe Commerce Shopping Tool it can be easier.

Traditional marketing methods are not enough to ensure success and that is why we must resort to more specific tools.

Adobe Commerce offers merchants a package with advanced marketing features. These tools expand their offer in terms of personalization and automation of both content and promotions depending on the types of customers.

In this article, we’ll review the various Adobe Commerce Shopping Tools available for customers to interact with your store and share the experience with their friends

6 Adobe Commerce Shopping Tool for your store

1- E-mail a friend

With Adobe Commerce Shopping Tools, you can allow your customers to share product links with their friends.

The message template can be customized to give you the tone of voice and branding of your store. In addition, to prevent spam, you can limit the number of recipients of each e-mail and the number of products that can be shared during the one-hour period.

2- Wish list

The wish list is aimed at all customers who show curiosity, but not a definite interest in buying the products. Thanks to this functionality, customers will be able to create a list of products to share with friends or to save them to their account and transfer them to the cart at a later date.

When a merchant enables this option, the Add to Wish List link appears on the category and product pages in the store. Here, merchants will be able to choose between a text link or a graphic image.

Shared wish lists are sent from the store’s e-mail address, but the body of the message contains a personalized note from the customer. You can customize the e-mail template used when sharing wish lists and choose the store contact listed as the sender.

Wish lists can be updated from the customer’s account dashboard. There, the customer or store admin can add or transfer items between the wishlist and the cart.

These lists will serve as a reminder to buy the things they will need in the future and are a great way to organize their tastes and interests.

3- Product comparison

Adobe Commerce Shopping Tools has a feature that helps customers choose between several products. Product comparison will help your customers find the right product much easier.

With this tool, your customers will be able to select the products they are interested in and compare their data and characteristics quickly through a comparison table.

Product comparison generates a detailed, side-by-side comparison of two or more products. Depending on the topic, the Add to Compare link may be represented by an icon or text.

The Compare Products block usually appears in the left or right sidebar of a catalog page.

4- Product review

Reviews are those comments from customers who evaluate a product or service in an eCommerce. They help build trust between your brand and customers, provide unbiased information they can trust, and build credibility.

Searching for online reviews has become a preliminary step that most consumers take before making a purchase.

Incorporating this strategy in our stores can turn product reviews into social proof that persuades people to buy. In fact, some search engines give sites with product reviews a higher rating than sites that don’t.

Add the product review to your store to help people find your store, keep their interest, and generate sales.

5- Storefront media browser

The media browser on the product page displays multiple images, videos, or samples related to the product.

The user can click on a thumbnail to navigate through media assets. Each thumbnail can show a different view or a variation of the product.

  • Image zoom: If the base image is large enough to create the zoom effect, customers can view an enlarged portion of the image to see the product in more detail.
  • Light boxes and sliders: Adobe Commerce has several third-party light boxes and sliders that you can use to improve the presentation of your product images.

6- Stock Availability Alerts

Notify your customers with alerts about available products that may interest them and increase your sales. This function is very useful to avoid losing sales due to temporary lack of stock on one of your products.

The merchant can create the Notify me when this product is available link for each product that is out of stock. When customers enter a product without stock, they will see that sign and when they click on it, will see a pop-up that allows them to enter their name and e-mail.

Once your store restocks that product, those customers will receive an automatic e-mail.

Customers can subscribe to two types of product alerts via e-mail:

  • Price Change Alerts
  • Stock Alerts

For each type of alert, you can determine if customers can subscribe, select the e-mail template and identify the sender of the e-mail.

Customers will be able to subscribe to a price drop or when it becomes available again from a link on the Product Page.

When the product changes price, is on sale or becomes available again, everyone who has subscribed to the alert will receive an email with a link redirecting them to the product page.

All subscribers can be managed from the Backoffice to analyze which products users are interested in lowering prices or availability.


Adobe Commerce Shopping Tools gives you everything you need to create compelling shopping experiences while achieving your marketing goals. Through its powerful suite of shopping tools, it will help you drive sales for your business.

If you’d like to learn more about how to leverage your marketing strategy with Adobe Commerce, don’t hesitate to contact our team.