Benefits Of Adobe Commerce B2B

If you have a B2B company, you’ve probably wondered which eCommerce platform is right for your business. In this article we want to tell you the main benefits of Adobe Commerce B2B.

Today, B2B eCommerce is growing steadily and the majority of B2B transactions are moving to online platforms. Consequently, this e-commerce model is expected to reach a valuation of $1.8 billion by 2023. This will constitute 17% of all U.S. transactions, and the numbers will only increase.

The introduction of digital commerce can help companies of this type reduce their costs and improve efficiency through the automation that e-commerce provides them. 

If you want to succeed in an ever-expanding marketplace, you’ll need to offer more than a generic B2B buying experience. Customers expect a relevant and personalized digital experience, and today’s B2B merchant needs more agility, flexibility and creativity than ever before.

Adobe Commerce B2B is positioned as one of the best options for all those companies looking to choose a convenient and secure ecommerce platform.

If you want to know the benefits of choosing Adobe Commerce B2B, continue reading the article.

10 Benefits of Adobe Commerce B2B 

Unlike the B2C model, the integrated B2B features are designed to fulfil the needs of Adobe Commerce merchants who have enterprise customers.

Once you install and enable the B2B extension in the Adobe Commerce store, you can start enjoying all the advantages and benefits that Adobe has to offer.

Now, let’s explore the benefits of Adobe Commerce B2B one by one:

1- Account management and catalog permissions

Adobe Commerce’s built-in B2B capabilities enable your customers to manage their company accounts on their own.

Through an easy-to-use customer portal, they can set up multiple levels of buyers with specific roles and permissions. Also, it allows you to track quotes and orders.

Finally, you can define purchase approval rules, and manage their credit online. All of which make day-to-day administration tasks quick and easy.

2- Administration

For one-stop administrative operations, the Adobe Commerce B2B suite includes an order management solution for all sales channels. With this, it is possible to provide customers with an accurate, real-time inventory of the entire supply chain and use automated business rules to optimize fulfillment costs and delivery times.

3- Reliability

The platform delivers reliable, high-performance experiences for the B2B market, without capital costs or expensive maintenance fees.

Integration with existing back-end systems is simple, primarily through the use of robust APIs and extensions available in Adobe Commerce Marketplace.

4- Security

Security is one of the most important factors a B2B company must have. Therefore, you don’t want to overlook this aspect.

Adobe Commerce provides a completely secure environment by being PCI certified. This will allow websites to authorize, deliver and process B2B payments without difficulties.

In addition, it has Two Factor Authentication (TFA) that will provide your logins with an extra layer of security.

5- Performance

Site performance is another important aspect that any B2B ecommerce platform must have.

Adobe Commerce has several optimizations to reduce page weight and improve your response times. It also provides a variety of plugins to compress images as they load on your site.

6- Shopping workflow

Adobe Commerce enable shopping experiences to be enhanced through personalization with customer-specific catalogs and pricing.

Merchant-assisted shopping goes a step further, allowing you to place orders on behalf of customers or troubleshoot problems, making the shopping experience seamless.

7- Quick list of orders and requests

To increase B2B commerce sales, a fast ordering process is much more important than searching catalogs. In Adobe Commerce, fast and convenient purchasing options are also part of your B2B solution with quick order forms and the ability to upload SKU lists or request quotes at any time.

8- Advanced analytics

 CFor B2B sites it is crucial to have a business analytics solution that allows you to customize KPI tracking for each customer. Adobe Commerce Business Intelligence is a simple way to monitor the health of your business.

With Adobe Commerce 2.4, you can get the most detailed information from more than 25 B2B-focused reports in easy-to-use dashboards.

9- Seamless mobile experience

In B2C businesses, more than two-thirds of customers browse online stores through their mobile devices. Therefore, it is essential that your eCommerce has a mobile presence.

Adobe offers default templates developed with a “mobile first” approach. This way, you can create engaging, mobile-optimized experiences and enable users to place orders on any medium, at any time. 

10- Adobe Commerce leads the way in B2B marketing automation

  • With Adobe, you can increase marketing efficiency and ROI with productivity features, connected data, and efficient workflows.
  • With predictive content and A/B testing, you’ll be on your way to delivering consistent, relevant customer experiences every time. 
  • Get a complete view of each B2B buyer’s journey and quantify your marketing performance to understand the impact and ROI of each marketing channel. 

CONCLUSION

We have reviewed the main benefits of Adobe Commerce B2B. Its features make it a platform that can effectively support the operation of your B2B website.

Adobe Commerce is a platform that effectively supports the operation of your B2B eCommerce website. Your B2B solutions deliver what the business world demands today. 

Contact us for a Free Consultation and get your eCommerce off the ground.