What Are The Benefits Of Adobe Commerce?

Making the decision to implement an eCommerce solution in your business is a very important step that cannot be left to chance. After all, the decision you make will decide the future of your business. 

Nowadays, the wide range of eCommerce platforms makes it difficult to know which one is the best option. If you are still hesitating, in this article we want to help you to choose your next platform without being an obstacle. 

Adobe Commerce, formerly Magento, is one of the leading eCommerce frameworks today. Its open source architecture allows it to be the best in technology for digital business.

Adobe has two contracting options: Magento Open Source and Adobe Commerce. In we prepared the following guide to tell you about the benefits of Adobe Commerce and its differences with Magento Open Source. 

What is Magento Open Source?

Magento Open Source it is the free platform available for anyone to download, install and extend. In this version users are free to make configuration adjustments to the software to meet their specific needs.

Magento Open Source offers all the basic eCommerce capabilities and allows you to create a unique online store from scratch. 

This version is a popular choice for start-ups looking for an extensible, feature-rich platform that allows them to compete with big business. Its ease of use and direct management allows customers to create an ecommerce web store quickly and without complications. 

What is Adobe Commerce?

Adobe Commerce it is a premium version that involves the payment of an annual license to make use of a set of advanced features that Adobe offers.

It has premium features for larger organizations and business with higher customer traffic, larger product catalogs and broader global footprint.

Although both editions of Adobe have the same code base, there are some additional features that are only available in the Adobe Commerce edition. Let’s explore some of the main features that distinguish one from another

Advantages of Adobe Commerce over Magento Open Source

To make a comparison between both versions and see which one is the most suitable for my business, the best thing to do is to evaluate a series of aspects that we must take into account:

A) Costs

While Magento Open Source is free, Adobe Commerce implies the payment of a license fee. The license fee is a percentage of your total annual income.

In addition to considering the cost, it is important that you take into account the value that each version can offer to your online store. Because of its features, Adobe Commerce can bring you more value and will save you a great deal of development time to create features that are already included with this version.

However, if you are just starting out and your income is still low, it will be best to postpone the hiring of the paid version until you have reached a certain amount of turnover.

B) Scalability

If you are forecasting rapid growth for your business, it is best to opt for Adobe Commerce as it allows companies to explore its functionality and scale to virtually any size implementation.

If you opt for Magento Open Source, you run the risk of slowing down your eCommerce growth by having to build the new components needed for its growth.

C) Security

In terms of security, Adobe Commerce is more robust than Magento Open Source. The free version does not have credit card tokenization, advanced payment security or PCI security, which are essential for secure transactions on an eCommerce site.

In contrast, Adobe Commerce has a wide range of advanced security features including firewalls, secure network connectivity and DDOS protection. In addition, it is PCI compliant and supports credit card tokenization.

All of these features will ensure that your website and customer data is protected.

D) Speed to market

In online sales, speed is everything. You must be fast to take the initiative and stay ahead of your competition. When you’re forced to build too much from scratch, it’s easy to fall behind.

One of the most important features of Adobe Commerce is its speed to market. The advantage of having access to this robust functionality is the agility and speed to market it gives you.

All of these features will ensure that your website and customer data is protected.

10 Benefits of Adobe Commerce

While both versions share some similar basic features, Adobe Commerce will provide you with advanced benefits in several areas.

The  Adobe Commerce version allows users to achieve much more. Features are regularly updated as new versions are released, making the functionality better and more robust.

Moreover, the features are comprehensive and scalable, which makes implementation simpler than with Open Source. All of these features allow merchants to create a page that adapts to both B2B and B2C without problems and create an excellent experience for both of them.

Let's look at its main benefits:

1- Page Builder

Using drag-and-drop functionality, Page Builder allows you to manage content and templates much more effectively. In addition, you can create content-rich pages with custom layouts that enhance your visual storytelling and drive customer engagement and loyalty. 

Finally, you can add visual effects and schedule content to be published in the future with staging and preview functionality.

Some of the additional features of Page Builder are:

  • Advanced content tools.
  • Full page layouts for CMS pages, products and categories.
  • Real-time editing from the workspace.
  • Drag and drop page layout.
  • Wide variety of content types.
  • Custom product attribute input types.

Page Builder is available in Adobe Commerce and Magento Open Source as of version 2.4.4. 

2- Complete B2B suite

The robust Adobe Commerce B2B suite is a valuable addition to the platform with robust functionality for B2B merchants including:

  • Easy account management.
  • B2B quoting.
  • Customized pricing and catalogs.
  • Customer-specific payment options.
  • Customer-specific purchase limits and thresholds.
  • Quick shopping list support.
  • Quick order and request lists.
  • Simplified quote management.
  • Company accounts.

3- Support

Adobe Commerce provides companies with the ability to use Adobe’s official support in cases such as:

  • Installation of the platform.
  • Choice and implementation of additional modules and integrations according to the needs of the business model.
  • Help in managing the administration panel.
  • Support in the implementation of on-page marketing actions.

4- Advanced search functionality

Adobe Commerce, powered by Adobe Sensei technology, has Live Search functionality for all of its customers. This robust and highly customizable solution features multidimensional, faceted search with synonyms and merchandising rules that make it easy to add event-triggering conditions that push or hide products in a timely manner.

In addition, it has fast autocomplete, intelligent corrections for misspelled queries and product attribute search

5- Performance

The premium version is more agile, faster and more scalable. This is due to its optimized databases and the use of simpler versions of code.

Adobe Commerce comes with Fastly, an extension of the Content Delivery Network that delivers content more efficiently through caching. This means pages and content load faster.

In addition, this version also includes New Relic, a performance monitoring system that ensures everything is optimized.

6- Customer segmentation and personalization

Adobe Commerce allows you to create personalized shopping experiences for customers who visit your site based on previously set conditions. Customers can be automatically assigned to a certain segment through the creation of properties specifying the characteristics that these customers must have to belong to a certain segment.

These segments will allow you to direct personalized promotions and content to each customer.

7- Loyalty strategies

  • Automatic reminder emails: Send automatic messages based on conditions that you will previously establish.
  • Loyalty points system: This points system can be customized according to the business strategy. From the administration panel it is possible to configure the expiration of points, the amount of points assigned to each action performed by the customer, among other actions.
  • Gift card: It is possible to create gift cards that customers can spend within the store itself.

8- Segmented content

It is possible to define the content to be displayed on the front-end based on customer segments. Thus, you will be able to visually impact each customer segment in a personalized way by being able to link to different categories or product cards based on their preferences or with the objective of presenting a new product according to the interests of each user.

9-Content update events

In terms of personalized content, Adobe Commerce brings a functionality that can be fundamental in the case of offers related to seasonal product sales or in specific periods, for example, special dates such as Christmas, Valentine’s Day, Black Friday, among others.

10- Store credit

It is possible to assign a certain store credit to customers. This credit can be used in all transactions within the store, as well as being displayed in their personal area for easy tracking.

CONCLUSION

We have reviewed the benefits of Adobe Commerce and the main differences with Magento Open Source version. From its two versions, Adobe gives you a solid foundation to build your eCommerce store.

In summary, the paid version is clearly superior to its open source alternative in terms of functionality. Scalability, segmentation and loyalty are the benefits that make Adobe Commerce the best choice for your online store.

However, no Adobe version is better or worse than another, they simply address the needs of businesses in different ways. In all cases, it is essential to make a previous evaluation. 

If you need expert help, in we have everything you need to manage your online store and maximize your payments. Contact us to provide you with a solution that fits your needs.